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Today, more than ever, knowledge of protocol rules is important to succeed in a globalized, technological and extremely competitive world.

Time has to be invested when establishing professional contacts. For example, one has to decide how to present a team member, how — and when — to hand in a visit card, what type of restaurant to choose for a business meal, what place to offer guests when sitting in an event, or even what to wear for each event in the daily agenda.

International contacts with different cultures are becoming more and more often. When facing an international negotiation, In addition to the challenges the negotiation itself, it is necessary to master international communication skills, if success is to be achieved in foreign markets. Knowledge in the area protocol is key for any professional in any type of organization, as they enhance reputation and contribute to increase prestige the organization’s brand.

Susana de Salazar Casanova